Colleen Murphy-Smith was named Executive Vice President of Marketing & Sales at Motiva, effective December 1, 2025.

Colleen Murphy-Smith serves as Executive Vice President of Marketing & Sales at Motiva, where she is responsible for branded and unbranded fuel sales across Motiva’s geographic region, which includes ~5,000 Shell and 76^® branded retail fuel stations stretching across Texas, the Southeast and Mid-Atlantic U.S. Colleen also leads the company's base oils business, marketing Aramco-branded products to North and South America.

With more than 30 years of experience in retail strategy, fuel sales, marketing, and base oils at Motiva and Shell, Colleen brings deep industry expertise and proven leadership to this role. Her team focuses on Business Operations, Base Oils Sales, Product Sales, Fuel Supply & Economics, and Marketing.

Prior to her current role, Colleen was Motiva’s Fuel Sales & Marketing Vice President. In that capacity, she helped Motiva strengthen its reputation within the industry as a reliable supplier of quality products and innovative customer programs.

Colleen began her career with Shell Oil Products in 1992 and joined Motiva in 2009 as a Wholesale Territory Manager. She has held multiple leadership roles during her time with Motiva, including Marketing General Manager, Base Oils Director, and Vice President of Product Sales.

Colleen holds a Bachelor of Business Administration in Marketing & Advertising from Texas Tech University. She has served on the board of directors for two fuels joint ventures: Tri-Star in Nashville, Tennessee and First Coast Energy in Jacksonville, Florida. She also serves as a Founding Member of Impact100 Houston and a board member of Boys & Girls Club of Greater Houston.

Colleen lives in Houston and enjoys traveling, experiencing Houston’s ever-changing restaurant scene, and spending time with family and friends.