Media

Motiva and GetUpside launch the GetUpside Program into the Texas market. The GetUpside app gives more than 15.5 million licensed drivers in Texas access to exclusive low fuel prices not displayed on gas stations signs.

Motiva has expanded the 76® brand into Florida, making it the 10th state to have 76® gas supplied by Motiva. As part of its initial launch of the 76® brand into Florida, Motiva executed wholesale distribution and marketing agreements with First Coast Energy and KARS Petro Distributors to supply 76® branded fuel to their retail sites.

Motiva and GetUpside launched a new nationwide advertising campaign with iHeartRadio. With more than 385 million iHeartRadio and broadcast listeners, this newest marketing campaign, featuring DJ endorsements, programmatic radio and sponsorship of the Total Traffic & Weather Network and news updates, will introduce the GetUpside app to a significantly larger consumer audience than standard radio ads.

With the addition of 26 Motiva wholesalers in seven states and Washington DC, the GetUpside Program continues to outpace expectations. The program is growing at a rate of more than 30 percent month to month, delivering substantial incremental gallons to Motiva’s wholesalers.

Motiva has entered the northeastern U.S. market through a supply agreement with Global Partners, a midstream logistics and marketing company that owns, controls or has access to one of the largest terminal networks of petroleum products and renewable fuels in the northeast.

Motiva Enterprises LLC signed Memorandums of Understanding (MOUs) with TechnipFMC and Honeywell UOP, respectively, to study potential petrochemical projects utilizing each companies’ technology. If executed, the projects represent multi-billion-dollar investments in the U.S.

Southeast Texas Emergency Relief Fund (SETERF) announced it has received $3 million from Motiva Enterprises for Hurricane Harvey recovery and rebuilding efforts in Port Arthur and the surrounding areas of Jefferson, Hardin and Orange counties.

Motiva has doubled its 76® sales force and plans to increase print, digital, social and broadcast marketing and advertising in 2018. As the momentum of the company’s aggressive growth strategy for the 76® brand strengthens, Motiva intends to grow its supply and support of 76® branded retail stations by 250 sites annually.