GetUpside Transactions Increase Ten-Fold since January
HOUSTON – With the addition of 26 Motiva wholesalers in seven states and Washington DC, the GetUpside Program continues to outpace expectations. The program is growing at a rate of more than 30 percent month to month, delivering substantial incremental gallons to Motiva’s wholesalers. In May alone, Motiva’s wholesalers earned a 37 percent return on their investment through their participation in the GetUpside Program.
“We call it a return on investment, but one of the best things about the GetUpside Program is that it requires no investment at all by our wholesalers,” said Jeff Rubin, general manager of commercial services for Motiva. “Participating dealers pay only for performance with no hardware, software or point of service upgrades needed, and there is no monthly fee to participate. With its superior reporting, GetUpside enables any station to run a more profitable business, because the technology ensures that offers to customers will always be profit-increasing.”
GetUpside targets new customers to stations by presenting personalized offers through the app, which is based on their transaction history. Each month, there are more than 300,000 individual GetUpside transactions taking place. Growth is expected to continue as an average of 2,500 people are downloading the GetUpside App every day.
“Listing our stations on the GetUpside App was an easy decision,” said Aubrey Edge, president of First Coast Energy LLP. “GetUpside delivers incremental petroleum purchases to my stores with measurable and proven results daily.”
Currently, consumers in New York, Delaware, Maryland, Virginia, North Carolina, South Carolina, Florida and Washington DC are buying more than 2,000,000 incremental gallons of fuel each month at participating stations representing 13 major brands. New stations in Georgia will be added to the GetUpside App in July. Motiva and GetUpside plan to expand the GetUpside Program to wholesalers across the entire United States in 2019.
“Motiva has always offered our wholesalers reliable supply and quality products,” said Bill Spurgeon, vice president of Motiva Fuels Sales and Marketing. “By investing in GetUpside, we now have a unique opportunity to add directly to our wholesalers’ bottom lines by driving new consumers to their stations with this innovative app.”
To learn more about or enroll in the GetUpside Program, wholesalers can contact their Motiva Territory Manager or go to www.getupside.com/business/gas for more details.
Headquartered in Houston, Texas, Motiva refines, distributes and markets petroleum products throughout the United States. Motiva owns and operates North America’s largest refinery in Port Arthur, Texas with a crude capacity of more than 600,000 barrels a day. The company also operates the country’s largest lubricant plant. Under exclusive, long-term brand licenses for the Shell and 76® brands, Motiva’s marketing operations support more than 5,000 retail gasoline stations. Motiva is wholly-owned by affiliates of Saudi Aramco.
GetUpside is a technology company changing the economics of buying necessities to benefit both consumers and local businesses. GetUpside’s free mobile app on iOS and Android provides users with real-time, personalized deals to save money at gas stations. GetUpside’s mission is to enrich consumers’ experiences by helping them to explore local businesses and take control of their unavoidable daily expenses.